Greg Norman will shift into a new role with LIV Golf. The Saudi Public Investment Fund (PIF)—LIV’s beneficiary—has been searching for a new chief executive officer for months, Josh Carpenter of Sports Business Journal initially reported.
The report notes that the PIF has hired London-based Odgers Berndtson to perform a search for a new executive. Possible candidates include highly established sports business executives, proving that LIV Golf hopes to remain a mainstay within professional golf. Norman’s new role remains unclear.
Of course, the PGA Tour is currently in talks with the PIF, negotiating how the sport’s future will look. PGA brass, spearheaded by Commissioner Jay Monahan, former board member
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