When general manager Brad Holmes and coach Dan Campbell took over the Detroit Lions in 2021, they knew they had a big task ahead of them to turn the franchise into a winner. Three years later, they were 30 minutes of football away from the Super Bowl and have exceeded expectations—even if they’re reluctant to take the credit.
“I remember when we first got here, everybody was wondering kind of how long this was going to take, how long is this build going to be,” Holmes reflected after the 2023 season. “And I remember I used the word ‘retool’ and I got killed because I probably should’ve used the
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