Justin Thomas wrote a letter to his fellow PGA Tour pros, asking everyone to help the tour’s network partners improve their overall brand and product. Gabby Herzig of The Athletic initially obtained the memo.
The networks have seen ratings dip in recent years, perhaps due to the increased stature of LIV Golf or to the exponential rise of YouTube Golf. Those who watch golf are golfers themselves, and a large percentage of that population would rather play the game on a course somewhere than watch it altogether. That’s the simple truth. But whatever the reason, the numbers do not lie: the PGA Tour has lost viewership, a troubling trend
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