Inside the Intricate Process of How an N.H.L. Player Chooses His Stick

As a teenager, Charlie McAvoy used 100 flex on his right-shot sticks for one reason: Charlie McAvoy Sr. had a limit to how much he cared to spend.

“When I got to senior sticks,” the younger McAvoy recalled with a smile, “he would get me 100 flex sticks so I wouldn’t break them. So that was all I really knew: a really stiff stick. I got used to that. I developed with that and was a good hockey player with that. So I just stayed there until someone was like, ‘You use 100? You should go down.’”

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Ten years later, both as a Boston Bruins defenseman and Bauer representative, McAvoy can

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