Inside the $77 Billion Deal That Reshaped the N.B.A. and Media’s Future

Well past midnight in Paris with final preparations for the Olympics finishing up, NBC Sports president Rick Cordella was tired and in need of sleep.

On this late July evening, the official word if the NBA had returned to the NBC after nearly a quarter century was being confirmed in New York, a time zone six hours earlier.

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In his room at the Sofitel Paris Baltimore Hotel, Cordella worked until 1:30 a.m. before finally going to bed. He set his iPhone alarm to go off every half hour as he anxiously awaited the official news from the NBA.

Cordella maybe didn’t need the alarm as his eager bosses and negotiating team were

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