How Peacock’s Gold Zone Became a Winner for Olympics Viewers

Think of the Summer Olympics moments that stayed with you the most. Maybe it’s Jason Lezak running down France’s Alain Bernard in the final lap of the 4×100 swimming free relay in Beijing in 2008 to save Michael Phelps’ bid for eight gold medals. Perhaps Usain Bolt crossing the finish line in the men’s 4×100-meter relay in Rio to take his ninth gold medal in as many Olympic tries. Or simply pick any of the four gold medals won by Simone Biles.

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If you are a diehard Olympic viewer living in the United States, the likelihood is you watched those events via NBC’s prime-time coverage. But the times are

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