Michael Astorino recently walked into his favorite campus smoothie shop with two things in mind: an order and an offer. He cued up his laptop and gave the owner a pitch deck presentation, which was meant to benefit his Wesleyan University basketball teammates while also helping drum up business for the store.
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The deal: If she gave players 50 percent off their smoothies for a limited time, he would create a mini-campaign for her — complete with digital content promoted on social media — in conjunction with Wesleyan hosting games on the first weekend of the Division III men’s basketball NCAA Tournament. An arrangement was agreed upon.
Wesleyan (26-1) begins NCAA
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