Like many culture-shaping trends, it started on TikTok.
Posts by Norwegian swimmer Henrik Christiansen, now widely known as the “muffin man,” showcased the chocolate muffins served in the Olympic Village during the Summer Games. Christiansen’s posts, highlighting his adoration of the fudgy morsels, drew millions of views as he competed at the Paris Olympics and led to numerous duplicate muffin recipes (including one in The New York Times).
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But one New York City-based fan of Christiansen’s posts didn’t want to settle for only a reproduction.
Instead, Kelin Carolyn Zhang, a 32-year-old independent designer, wondered if she could try the real deal. There was an initial hurdle, however, since the supplier of the
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