Cris Collinsworth made a notable, bluntly honest quip last year about NFL broadcast scheduling that got a lot of attention.
“If NBC had their choice, we would do 17 Dallas Cowboys games,” the NBC “Sunday Night Football” analyst told “The Dan Patrick Show.” “I’m not kidding. It doesn’t even matter what their record is. They could be 4-6, we would take them. ‘You guys can take any game you want this week.’ ‘OK, we’ll take the Dallas Cowboys.’ It’s insanity, but it’s true. They draw the ratings.”
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Historically, this is unquestionably true. The Cowboys have been the NFL’s viewership bell cow for decades, and there’s a reason every network lobbies the league’s
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