It’s race day in Austin, and in the Alpine hospitality space, Harrison Ford is staring me right in the eyes.
Not the actual actor of course, but rather an image of Ford in one of his iconic roles, that of Indiana Jones. Ahead of the United States Grand Prix Alpine announced a collaboration with Bethesda Softworks and the minds behind the upcoming “Indiana Jones and the Great Circle,” a video game that allows you to step into the role of the legendary archeologist as he spans the globe in a new adventure.
That activation is one of many aspects of life in Formula 1 that Julian Rouse, the
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