Can the N.F.L. Get a Soccer-Obsessed Nation to Love American Football?

SAO PAULO — Thiago Souza emerges from the barricades a man making history.

A single-file line spirals the Ibirapuera mall and spills onto the street. Hundreds watch as the man they call “Curitiba,” the guy with the giant backpack, glasses and Green Bay gear — Jordan Love jersey, Packers hoodie and hat — unsheathes his credit card and jabs his forefinger at a seating map. There. The first-ever ticket for an NFL game in South America.

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Fine, maybe not the first ticket.

Today is Thursday, June 13, which was supposed to be the opening day of sales. Even local Ticketmaster staffers who’d been preparing for 20 days to manage this madness were surprised

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