Boston’s New Soccer Team Misses the Mark With Name and Marketing Campaign

The Boston Breakers didn’t die for this.

Six years after the Breakers, the previous attempt at an NWSL club in Boston was shuttered, its players scattered via a dispersal draft, and a history stretching back to the wake of the 1999 World Cup and the rise of WUSA brought to a sad conclusion, The second attempt at a first-division franchise has its new name and club colors.

Advertisement

The 15th NWSL team, announced in September 2023 as one of two expansion teams joining the league in 2026, will be called BOS Nation FC . The ownership group announced the name and club’s colors via a marketing campaign centered on the idea of

→ Continue reading at The New York Times Sports

Similar Articles

Advertisment

Most Popular