A month after Boston’s NWSL expansion team, BOS Nation, launched its brand, the club appears to be considering a name change following a name and brand rollout that was widely criticized.
The team, which will join the league in 2026, said Tuesday it launched a process to “seek out, listen to, and reflect on” input on its name from fans, supporters and “a group of advisors assembled to reflect a diverse range of voices and perspectives.”
“We want to assure you that we have heard your feedback and are actively listening,” a statement from the club said. “We share your high expectations, and together, we will build a storied club that
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