With three new link light rail stations in Seattle set to open next weekend, Sound Transit has taken steps to “reimagine” fare compliance by piloting a new fare ambassador program to replace enforcement officers on Link and Sounder trains.
The new ambassador program, which launched last week, grew out of passenger and community feedback which found “discomfort” that fare enforcement officers resembled law enforcement. Now, the ambassadors will wear bright yellow caps and carry yellow messenger bags to be easily identifiable and will focus on customer service and education rather than enforcement.
“Fare revenues are critical for operating a fast-expanding regional transit system that increases mobility and opportunities across the
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