In Eastern WA, vaccine messaging matters for political candidates

Ben Wick, who is seeking re-election to the Spokane Valley City Council, posts about a recent forum, where he highlighted several issues. (via Facebook)

Issues outside of COVID-19 

Wick is not the only candidate focusing on other issues.

Smith, the University of Washington professor, said it reflects a principle of “issue ownership.” 

Democratic candidates, for example, will steer messaging toward health care, while Republican candidates may talk more about fiscal policies. 

But issue ownership could also apply to candidates in local races. “Maybe [candidates] built a record in a certain area where the city has jurisdiction,” Smith said. 

That’s certainly the case in a city council race in Moses Lake,

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