As rumors of private equity investment in college sports grow louder, CNBC tried to put a dollar amount on the nation’s top athletic programs.
SEATTLE — The professionalization of college sports has sped up dramatically in recent years, as television contracts spike and Name, Image and Likeness (NIL) revenue climbs into the millions for many of the best athletes.
Private equity firms have begun looking into investing in some of the nation’s best athletic programs, with a former NBA owner saying he is actively speaking with several different schools. In that spirit, CNBC Sport attempted to put a valuation on the country’s top 75 collegiate athletic
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