Depending on the color, a car’s depreciation value could double within three years, a trend that affects national and Seattle drivers, according to a new report.
The trend goes against what some people would think. Safe, neutral colors would appear to be better choices, but a study from automotive research firm iSeeCars.com found that more obscure colors retained their value.
iSeeCars executive analyst Karl Brauer chalked this up as a self-fulfilling prophecy. As people believe certain colors are safer, they pick them because they believe everyone else will like them — even if they don’t.
“This makes white, black, and silver appear to be in high demand, yet our analysis
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