YouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of Themselves

In what’s being touted as the first partnership of its kind, CAA is collaborating with YouTube on a program promising to let actors, athletes and other talent fight back against AI-generated fakes uploaded to the video platform.

YouTube’s message to Hollywood is that it’s trying to be a good partner to creative industries by taking “proactive steps to build responsible AI.” Under the partnership, CAA clients, “many of whom have been impacted by recent AI innovations,” will have access to YouTube’s early-stage likeness management technology, which is designed to identify and manage AI-generated content featuring faces on YouTube “at scale,” according to the companies.

Related Stories

→ Continue reading at Variety

Similar Articles

Advertisment

Most Popular