YouTube confirms your pause screen is now fair game for ads

/ Google started testing them in 2023 and found them lucrative.

By Sean Hollister, a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.

Illustration by Alex Castro / The Verge

It’s been nearly six years since we warned you that ads were coming for your pause button and 18 months since Google revealed that YouTube would serve them up, too.

Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,” YouTube comms

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