You don’t know your K-pop persona, do you?

/ Don’t be super shy. Spotify does.

By Amrita Khalid, one of the authors of audio industry newsletter Hot Pod. Khalid has covered tech, surveillance policy, consumer gadgets, and online communities for more than a decade.

Image: Spotify

Spotify has launched a colorful personality quiz designed to help K-pop fans determine their persona. For those unfamiliar with the K-pop term or its Jungian roots, a “persona” refers to the distinct, public-facing role of each member of a band. The feature leans into K-pop’s status as a major area of growth in the global music industry, which Spotify has been eager to tap into.

The five-question quiz, which fans can take

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