Xbox continues its push beyond consoles with new ad campaign

/ Microsoft wants every screen and device to be an Xbox now.

By Tom Warren, a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years.

Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a marketing campaign to make it very clear that it thinks every screen is an Xbox now. A new “This is an Xbox” campaign is launching today to position the Xbox brand as a way to play games across multiple devices, instead of just an Xbox console.

“This Is an Xbox invites people to play

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