WBD’s Max Readies Rollout in Asia-Pacific, Requires Multiple Models: ‘Our Goal Is to Reach the Fan Base’

Warner Bros. Discovery’s Max streaming service will launch in five markets in Southeast Asia, Hong Kong and Taiwan in the final quarter of this year and in Australia in the first half of 2025. The rollout will require multiple business models.

Max, a technologically improved platform that combines the content offerings of HBO and Discovery, has already rolled out in North America and parts of Europe and Latin America, but is only slowly arriving in the Asia-Pacific region.

It launches Wednesday in Japan, in a partnership with local Japanese streamer U-Next.

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“In the coming weeks and months there will be many announcements,”

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