Walmart starts its own Game Informer-style gaming site

/ Restart is a new gaming media initiative run by a marketing company and sponsored by Walmart.

By Ash Parrish, a reporter who covers the business, culture, and communities of video games, with a focus on marginalized gamers and writing about the intersection of video games and sex.

Image: Cath Virginia / The Verge

The ever-dwindling field of games media has a new player: Walmart. Restart is new website run by Moonrock — a marketing company specializing in bringing brands to video games — and sponsored by the largest retailer in the United States.

A new games site sponsored by Walmart doesn’t seem inherently bad, especially as the games media landscape

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