Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu

/ The new Walmart and Disney deal will theoretically match users’ data without violating their privacy.

By Sheena Vasani, a writer covering commerce, e-readers, and tech news. She previously wrote about everything from web development to AI at Inside.

Image: Nick Barclay / The Verge

Advertisers can now use Walmart’s shopping data to target Disney’s streaming portfolio, which includes Disney Plus and Hulu, Adweek reports. The news comes after the companies announced a partnership between Disney Advertising and Walmart Connect, the retailer’s media business, on Wednesday.

As a part of the deal, Walmart advertisers will be able to match the retailer’s shopper data with Disney’s proprietary Audience Graph tools, helping them

→ Continue reading at The Verge