Vim, Vigor and Verve: Talent Agency Partners Talk Industry Turmoil, Transitions and Surviving 15 Years in Hollywood

As the Verve talent agency sits on the precipice of its 15th year, managing partner Liz Parker has a mantra: “At Verve, we believe everything is fixable.” It’s an apt sentiment for the midsize firm’s journey over the last decade and a half, surviving industry turmoil and transitions while emerging as a powerful player in a lane of its own.

What began in 2010 as a literary agency across film and television has expanded exponentially to include IP, non-fiction, commercial endorsements and talent, with plans to build new businesses around sports, news, live entertainment and touring as part of a continued strategic growth plan.

It was a rocky

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