On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The participants shared insights into their marketing strategies and operations at the event, held at Neuehouse in Hollywood.
There were recurring themes throughout the all-day summit. Several panelists discussed the importance of bringing in existing fandoms, reaching out to younger, Gen Z consumers and the evolution of the relationships between creators and brands.
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Read below for major takeaways from the panels.
The Right Stuff – Impact Marketing Roundtable
Darren Abbott, chief brand officer for
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