TikTok’s latest feature for musicians is a glossy video series

/ In the series, artists like Charli XCX, Shakira, and Meghan Trainor talk about the background of their new songs.

By Mia Sato, platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools.

Image: The Verge

TikTok is introducing a new way for musicians on the platform to promote their music — this time through a video series.

The series, called “Off the Record,” is produced by TikTok and features musical artists like Shakira, Charli XCX, and Meghan Trainor. The short clips are similar to series like Song Exploder or The New York Times’ “Diary of a Song,”

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