TikTok and Universal Music Group end feud with new agreement

/ The deal improves protections for artists against the rise of generative AI.

By Thomas Ricker, a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for almost 20 years.

Taylor Swift’s label is returning to TikTok’s one billion-plus users. Photo by DAVID GRAY/AFP via Getty Images

Universal Music Group has inked a “multi-dimensional” deal with TikTok that will see its roster of artists — which includes Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus users. UMG began pulling its music from TikTok on February 1st after the old contract

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