It’s fitting that creative partners Seth Rogen and Evan Goldberg chose to premiere their Apple TV+ series “The Studio” — a scathingly accurate satire of the modern film industry — at South by Southwest, a festival at once adoring of film culture and deeply irreverent about Hollywood.
“I think a lot of people wonder why so many bad films are made in Hollywood,” Rogen said in the Q&A following the two-episode premiere, which played to waves of roaring laughter from the audience at the Paramount Theater in Austin. “But what people should wonder is how any good films are made in Hollywood. So that’s what we’re trying to show
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