The Olympics has moved on from Mario and Sonic

/ The IOC has ended its licensing agreement with Nintendo and Sega in favor of NFT and esports partnerships.

By Ash Parrish, a reporter who covers the business, culture, and communities of video games, with a focus on marginalized gamers and writing about the intersection of video games and sex.

Image: Sega

For almost 20 years, Nintendo and Sega have released Mario & Sonic at the Olympic Games to coincide with the international sporting event. But now, according to a report in Eurogamer, that tradition is at an end. In 2020, the IOC made the decision to not renew the game’s licensing deal, ending a run of games that’s covered

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