It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the artists and technicians who collaborate on the properties that power the world’s largest toymaker.
In other words: If it’s Mattel, it’s swell.
That decades-old advertising slogan succinctly captures the brand promise of the sui generis American business that marks its 80th anniversary this year. It’s a testament to the strength of the culture established by Mattel founders Ruth and Elliot Handler that the company’s most iconic products have never been more of a force
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