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In the year 2024, there is apparently no limit to how moisturized your face can, or should, be. There’s “slugging,” a TikTok term referring to bathing the face in Vaseline or Aquaphor to seal in skincare before bed, and Hailey Bieber has fully embraced her role as the face of the dewy skin movement, with ads for her beauty brand Rhode showing the model-entrepreneur literally pouring a whole bottle of milk on herself.
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