The Ho-Hum Box Office of Kevin Costner’s ‘Horizon’ Carries a Message: Don’t Turn Movies Into Television

It’s an old saw in Hollywood that you shouldn’t put your own money into a movie. But I’ve always had a powerful respect for anyone who does. Clearly, it’s a sign of their commitment — that they care enough about what they’re doing to have some skin in the game. I also think there’s an intoxicating roll-of-the-dice payoff in play: If you put your own money into a movie, your investment could hit the jackpot. (That’s what happened with Mel Gibson and “The Passion of the Christ” and George Lucas with “Star Wars.”) And, of course, there’s the admirable idea that those who self-finance are trying to bring a

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