The Franchise makes building cinematic universes look like hell in first trailer

/ HBO’s new comedy about the business of making superhero flicks debuts this October.

By Charles Pulliam-Moore, a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.

HBO’s parent company, Warner Bros. Discovery, is no stranger to building doomed cinematic universes, but the network seems game to poke fun at the messy business of it all with Armando Iannucci, Sam Mendes, and Jon Brown’s new series, The Franchise.

Set in a world where the fictional superhero movie Tecto: Eye of the Storm is deep into production, The Franchise follows as the film’s

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