“The Flash” director Andy Muschietti has his own thoughts as to why the $200 million tentpole was a box office dud.
Released in 2023, “The Flash” grossed $271 million by the end of its run. It is not a small figure by any means, but considering the budget size and projected marketing costs, the DC blockbuster needed to double that figure to get out of the red. Muschietti said the reason “The Flash” couldn’t recoup cost was because it “failed” to hit “all four quadrants” of moviegoer demographics, (men over 25, men under 25, women over 25,
→ Continue reading at Variety
