The end of Squid Game and Stranger Things solidifies Netflix’s new era

With both shows wrapping up in 2025, the streamer is in a pivotal moment of transition, one marked by ads and live events.

With both shows wrapping up in 2025, the streamer is in a pivotal moment of transition, one marked by ads and live events.

Andrew Webster is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.

Netflix has a busy year of premieres ahead, but it might be most notable for what’s ending. As the streaming service continues to push into a new era full of live events, reality TV, and ad sales, it’s also saying

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