/ Just a few months ago, TikTok’s future in the US was seriously unclear. Now, the platform is a hub for Olympics content, memes, and fandoms.
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At prime time each night, NBC airs the day’s highlights from the Paris Olympics to tens of millions of people. Viewers have watched the US women’s gymnastics team clinch gold in a “redemption tour” after winning silver in Tokyo; they’ve been in awe when US swimmer Katie Ledecky finished a race,
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