The 2024 Olympics were a big win for TV of all kinds

/ Both streaming and broadcast TV saw jumps in viewing at the start of the Olympic Games.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

Image: Cath Virginia / The Verge, Getty Images

The Olympics weren’t just good for streaming — they boosted traditional TV viewership, too. Even though the Games in Paris accounted for just three days of Nielsen’s July 2024 report, they led to a 2.3 percent boost in overall TV viewing compared to June and a 3.5 percent increase compared to the same time last year.

During

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