Taylor Swift‘s Eras Tour book is only available from one retailer, Target, but that isn’t keeping it from having a more-than-blockbuster bow. “Taylor Swift | The Eras Tour Book” sold 814,000 copies in just its first two days on sale, according to Circana BookScan, widely regarded as the most reliable tracker of weekly physical book sales.
That is the second-highest amount of books sold in a single reporting week since BookScan began tracking sales in 2001. The only nonfiction book to have surpassed that debut figure during a tracking frame, according to the Associated Press, is Barack Obama’s “A Promised Land,” which sold 816,000 copies — just 2,000 more
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