Spotify will start paying creators for popular videos

/ The streamer is also removing ad breaks from video podcasts as it tries to compete more directly with YouTube.

By Alex Heath, a deputy editor and author of the Command Line newsletter. He has over a decade of experience covering the tech industry.

Cath Virginia / The Verge

Spotify is going all in on video.

The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.

Paying

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