While Snapchat is not a newbie at the Summer Games, the social brand is making its presence felt in a distinctly different way in Paris this year than at Olympics past.
Jim Shepherd, director of content and global creator partnerships at Snap, details his company’s efforts on the latest episode of the Variety podcast “Strictly Business” to partner with NBCUniversal, advertisers and top influencers like Livvy Dunne and Kai Cenat on the ground in Paris to cover the Olympics with greater access than it ever has before. He also shares insights on Snapchat’s place in the booming creator
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