Despite market challenges in TV and film production, the six biggest global content companies — led by Disney — are projected to increase spending in aggregate by 9% in 2024, to a record $126 billion.
That estimate comes from a new report by U.K.-based research firm Ampere Analysis. The spending across the six companies — Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount Global — will reach a new high in 2024 and account for 51% of the total content spending landscape, up from 47% in 2020, according to Ampere.
Disney remains the largest contributor to the media landscape, expected to represent 14% of global investment in
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