Roku City is divided up into sub-home screen zones for particular audiences, Roku’s Head of Content David Eilenberg explained at an interview during the Cannes Lions in France. Categories like sports, home and food are also divided into other sub-zones, a specificity he says has helped the company’s content efforts throughout its ecosystem.
As the head of content for the company, Eilenberg says at the Variety Studio presented by Canva, his team tries to serve users both content that they would prefer to watch and market big launches to them as well: “I would say [it] is
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