Reddit’s NFL, NBA deals bring more sports highlights — and ads

/ You’ll see more sports highlights pop up on Reddit as deals for licensed clips give it a way to make money from the fans who post there.

Illustration by Alex Castro / The Verge

Reddit has struck deals with major sports leagues, including the NFL, NBA, and the MLB, as the company looks to boost revenue following its move to go public. Through the program, Reddit will show more game highlights, behind-the-scenes videos, and ask-me-anything (AMA) sessions with players.

In exchange,

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