The 21st annual Puppy Bowl reached a strong average of 12.8 million viewers on Sunday.
Animal Planet has been airing the Super Bowl Sunday dog adoption since 2005, though the 2025 edition’s total audience was counted by Nielsen across Warner Bros. Discovery-owned cablers Discovery, TBS, and truTV plus streamers Max and Discovery+ in addition to Animal Planet.
This marks a 2% improvement on last year’s Puppy Bowl, which was watched by 12.6 million average viewers. And Per WBD, 2025 was highest-rated edition of the event ever recorded on Discovery, TBS and truTV, with Animal Planet seeing
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