Is generative artificial intelligence Hollywood’s friend or foe? A new studio venture, which has received backing from Peter Chernin and venture-capital firm Andreessen Horowitz, is enthusiastically in the former camp — embracing gen AI as a power tool for creatives.
Promise says it will produce films and TV shows and “pioneer new formats, empowering both gen AI artists and established Hollywood talent to bring ambitious, creative visions to life.” A key piece of the startup’s business model is proprietary software that will facilitate “a reimagined production process.”
The company’s trio of founders have digital-media bona fides: CEO George Strompolos is the former founder of creator network Fullscreen; president/COO
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