During a panel at India’s Film Bazaar, Prime Video India’s content licensing head Manish Menghani and filmmaker Nikkhil Advani (“Freedom at Midnight”) discussed the evolving landscape of streaming content development in India, with “Delhi Crime” creator Richie Mehta moderating.
Menghani traced how the Indian streaming space has transformed since Prime Video’s 2016 launch, identifying COVID-19 as a key inflection point. “The entertainment palette of consumers completely changed in this country. Sixty percent of our consumers today watch content in four or more languages,” Menghani said, noting that over half of content consumed on the service comes from outside viewers’ primary language.
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