Nicolle Pangis, a former CEO of the cable-ad-sales entity Ampersand, will join Netflix as its new vice president of advertising, a role that has not been easy to navigate at the streaming giant as it seeks to make dollars from Madison Avenue a bigger part of its overall business plan.
Pangis enjoys “a great reputation within our industry, both for the depth of her relationships with clients and partners, and her data-driven approach to streaming advertising,” said Amy Reinhard, president of advertising at Netflix, in a statement. “Together, we’ll continue to build and scale a great ads business for our clients and Netflix.”
Netflix joined the battle for
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