New trailer for Netflix’s The Imaginary is for friends and believers

/ In a year full of animated stories about make-believe friends, Studio Ponoc’s The Imaginary looks like it’s going to be something special for Netflix.

By Charles Pulliam-Moore, a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years.

Between Blumhouse’s Imaginary, Paramount’s IF, and Cartoon Network’s recently announced Foster’s Home for Imaginary Friends revival, the concept of dreaming up buddies to pal around with is having something of a moment. But everything about Netflix’s new trailer for The Imaginary makes it seem like the riff that could capture everyone’s hearts.

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