/ The multi-year deal sets up ‘Streaming 2.0.’
Cath Virginia / The Verge
Spotify and Universal Music Group have signed a new multi-year agreement that could result in a tiered subscription approach aimed at providing extra perks for “superfans.” The two didn’t announce any specifics, including the number of years the deal lasts, but UMG says it’s consistent with a “Streaming 2.0” vision it presented to investors last year.
UMG chairman and CEO Sir Lucian Grainge called the agreement “precisely the kind of partnership
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